We understand that digital signage is a popular and affordable method of communication, and you are interested in implementing it in your organization. However, you may need help knowing where to start.
Our digital signage team has compiled a checklist to help you navigate from start to finish.
Defining your reasons for incorporating digital signage into your business operations is crucial and can significantly affect the type of solution you choose. Determine if you are implementing digital signage for branding, sales growth, internal communication, or directional purposes. By identifying the specific purpose, you can ensure that your digital signage solution aligns with your business goals and objectives, and you can maximize the benefits of digital signage technology.
Second, identify how you will measure ROI. This relates to the objectives identified above. For example, if your goal is to promote your brand, ROI could be measured by increased brand awareness. Other measures of your target success include higher revenue and more skilled and motivated employees.
Determining the size of the space you have available and determining the position of the screen within the building will influence your mounting options; wall, floor, ceiling or inclined. Furthermore, it is crucial to ensure that the chosen mounting option is safe and accessible for all users. These factors will ultimately affect the final decision on the most appropriate placement and mounting options for your screen.
When developing a project, it is essential to consider all the steps involved in the process, including the requirements for implementation and post-implementation management. This should include a thorough assessment of accessibility and power connectivity needs or requirements. Suppose you plan to use Wi-Fi for your project. In that case, it is essential to consider the signal strength in the identified area to ensure a stable connection. Additionally, having proper documentation detailing the location of each screen involved in the project will ensure a smooth and organized implementation process.
Involving stakeholders and discussing the responsibilities involved in managing the process is essential to ensure a smooth implementation. With regard to technology support, it is recommended to provide installation assistance and training for designated ‘product champions’. Additionally, it is vital to establish a strong design and content strategy and identify the individuals or teams responsible for keeping the content fresh and engaging. To maintain the effectiveness of the system, it is recommended to regularly review it with stakeholders and make any necessary adjustments.
To ensure the success of your project, it is crucial to establish your scale beforehand. This includes determining whether you will be using single or multiple screens and the number of locations involved. Consider whether you need to display content in landscape or portrait orientation, a video wall, menu board, or totem pole. In addition, you will need to decide whether your display will be touch or non-touch interactive and whether it will be used indoors or outdoors. Finally, you need to determine if you prefer an all-in-one display or a separate media player and display. Taking these factors into account, you can effectively plan where to place your message and what type of content should be displayed on each screen.
It is essential to communicate your message effectively by clearly articulating your needs and identifying the most appropriate media formats. Possible options include live streaming, video, banners, images, Google Slides or similar presentation software, RSS feeds, social media platforms like Twitter or YouTube, and hotspots. However, it is crucial to remember that content is the most critical element of any communication strategy. So make sure your message is well crafted and relevant to your audience, and choose the appropriate format to enhance its impact and resonance.
When considering a digital signage solution, it is essential to choose one that is intuitive, easy to use, scalable, feature-rich, cost-effective, and flexible. It is advisable to opt for an industry-recognized platform that meets your current needs and provides added value through integrated solutions and continuous development. This will ensure that your business stays ahead of the curve and equipped to meet the challenges ahead.
With these factors in mind, you can be confident in your choice and enjoy the benefits of a powerful and efficient solution.
Boxlight has award-winning digital signage solutions for any space. For more information, click here: Digital signage.
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