Eazy Digital helps small insurers in Southeast Asia digitize their operations • TechCrunch

Founded by two insurance industry veterans, easy digital wants to give small insurance companies in Southeast Asia the same advantage as their larger competitors. Its SaaS platform allows insurers to digitize many parts of their operations, allowing them to scale more efficiently.

The Bangkok-based startup announced today that it has raised $850,000 in an oversubscribed seed round led by Wavemaker Partners, with participation from Seedstars International Ventures, Wing Vasiksiri and Sasin Bangkok Venture Club.

Eazy Digital was founded last year by Haprem Doowa and Maethavee Sukul. Doowa was the co-founder and CEO of Frank Insurance, an online digital broker in Thailand that was acquired by Bolttech in 2021. Sukul was Head of Operations at Frank, Bolttech Insurance Broker and Benix Digital Health Insurance Broker.

Doowa told TechCrunch that while working together on Frank, he and Sukul “realized that the insurance industry was rife with manual labor and quick do-it-yourself solutions.” Many insurance companies in Thailand manage their agents through a combination of Excel, Line chats, and phone calls.

While the biggest insurance companies have the money and team members to build their own software, their smaller competitors, which Doowa says make up more than 90% of insurance companies, are struggling to digitize their operations. Eazy Digital’s goal is to provide you with a platform that is affordable and helps solve your scalability issues. It allows insurers to manage agents, operations, user referrals and participation.

Eazy Digital’s competitors include eBao, Appman and ZA Tech, which also create software for insurers. Doowa said that Eazy Digital differentiates itself by focusing on distribution and the efficiency of agency sales and client referrals. “Both generate revenue for the companies, which makes it easier for insurance companies to say yes to working with us,” he added.

The startup’s new funding will be used for marketing, recruiting and product development with a view to expanding into other markets in Southeast Asia.