The revamped Disney Plus app could soon include always-on channels dedicated to Star Wars and Marvel shows, according to a report Information. The channels, which are supposedly similar to free, ad-supported streaming services like Pluto or Tubi, could take the choice out of choosing what to watch next.
In addition to Star Wars and Marvel series, Disney's channel lineup could include stations that continuously broadcast classic Disney animated movies or Pixar films. Information reports. Although viewers would need a Disney Plus subscription to tune into the channels, they would likely still contain ads, just like traditional television.
There are no details yet on when the new channels might launch, and Disney declined to comment. However, the rumored move aligns with Disney's goals of keeping viewers glued to its Disney Plus app, which now includes a tile for Hulu.
It also reflects the growing popularity of free advertising-supported streaming television (FAST). Last week's report Bloomberg revealed that viewers spend more time watching Fox-owned Tubi compared to Peacock, Max and Paramount Plus. Part of the appeal of FAST services is that you can just tune into a random show without having to worry about hanging on to every word like you would when watching something like Fall.
amazon also hosts always-on channels within Prime Video through its FAST Freevee service. However, unlike what Disney is reportedly planning, anyone can watch Freevee without a subscription through the service's dedicated app (whenever available). Cable streaming will likely become a broader trend in the future, as Disney also plans to launch a streaming-only version of ESPN along with a live sports streaming package with Warner Bros. Discovery and Fox.
