Discord is getting mobile ads

Discord is bringing third parties to its mobile platform. The voice and chat application centered on the games announced that a mobile pilot for video missions, advertisements that allow discord users to win rewards such as avatar decorations and articles in the game when watching a video) will be released in June 2025, after implementing the PC and consoles last year.

“Expanding our advertising platform to Mobile is an obvious and natural evolution in our strategy,” said Discord products leader Peter Sellis. “Our mission is to create the most authentic and player -centered advertising platform in the galaxy. This expansion will provide brand members access to the highly compromised and multiplatform mobile audience of Discord, and will create new opportunities for companies to connect with our community in a significant and profiling way.”

The new mobile ads do not seem particularly intrusive: they will appear as a “search bar” at the bottom of the screen, which can be discarded or exploited to open the dedicated search tab. Full screen videos will only reproduce if a user chooses to accept the search.

Discord also allows users on other platforms Hide promotions in the application for specific missionsor choose not to be personalized promotions. We have asked if these options will also be available for mobile users and will update this story if we receive news.

Video missions are one of the two search formats that Discord launched last year, the other is Play Quests, which reward players to complete tasks in the game. Discord had won a reputation for being a platform without advertising Before introducing missions, having trusted user subscriptions to generate income. Mobile missions ads were already being tested in a limited beta version, but this deployment suggests that they will now begin to appear more widely.

The announcement of mobile ads is produced in the midst of rumors that <a target="_blank" href="https://www.nytimes.com/2025/03/05/technology/discord-ipo.html”>Discord is preparing to launch an initial public offer. The company was last valued at approximately $ 15 billion by private investors in 2021, and according to reports, it had discussed an acquisition agreement of $ 10 billion with Microsoft that same year that finally did not materialize anything.