Over the past few years, I've asked countless people in the robotics space “what's next after warehouse/fulfillment?” The already popular category became red-hot during the pandemic, when online shopping went from convenience to necessity.
Amazon has led the space for more than a decade with in-house systems, while companies like Locus, 6 River Systems, and Fetch (now owned and branded by Zebra) have partnered with major retailers. But asking “what's next” is in no way an indication that compliance's time in the spotlight is over. Despite some economic-driven slowdowns in investment, it's a huge category that's only getting bigger.
Headquartered about 20 miles north of Atlanta, in suburban Roswell, Georgia, GreyOrange was founded in 2011, a year before Amazon's Kiva deal shook up the industry. The company has landed a number of high-profile clients over the past decade, including Walmart Canada, Nike and Swedish fast-fashion retailer H&M.
Image credits: GreyOrange
The company also hasn't had much trouble raising funds. GreyOrange announced a $140 million Series C in 2018 and today announced it closed a $135 million Series D growth financing. Anthelion Capital led the round, which also saw recurring investments from Mithril, 3State Ventures and Blume Ventures.
Over the years, they have been working to create a complete solution for warehouse, fulfillment and 3PL needs. This includes Kiva-type AMRs (autonomous mobile robots), forklifts and collection container systems, along with their own proprietary (“hardware agnostic”) fleet management software.
CEO Akash Gupta said this round will go, in part, toward delivering systems to customers.
