Paying with Cash App to give consumers another option when it comes to buying things online. This will be especially helpful for Android users, as Google Play is built into the operating system. Cash App claims that this partnership will give “next-generation consumers more options,” and the company specifically mentioned the gaming space.
Cash App users will be able to withdraw money from a pre-existing balance or a linked debit card to pay for things on Google Play. Cash App currently has four million monthly active users, and the company claims to have added one million new users every quarter for the past year. That means a lot of new people have joined the Google ecosystem.
To use Cash App on an Android device, you simply select your payment method when checking out on Google Play. Obviously, new users must download the app and create an account before doing all that.
However, Cash App integration extends beyond Europe, with Google already allowing PayPal as an option in most countries. Additionally, Android developers who distribute apps on the Google Play store (Google's parent company Alphabet) are considered gatekeepers of the DMA, and one of the mandates of the legislation is that these organizations must allow alternative payment methods.
However, Cash App integration extends beyond Europe, and Google has already allowed PayPal to be an option in most countries. Additionally, Android developers distributing apps on the Google Play store in Europe must comply with the DMA.
