Like a woman When I was 20 years old and had an Instagram account, I witnessed the explosive rise and destigmatization of medical spa treatments. From the influencer I ran with in high school who posted promotions for blusher and lip fillers, to the constant discussion about purchasing a Groupon for Baby Botox with my friend Emily, these treatments have become part of everyday conversation. a way they hadn't done it in the past. past.
The underlying medical spa industry has also grown rapidly along with its newfound popularity. Medical spas are projected to be a $30 billion business by 2030, according to a report by Grand View Research. And the American Med Spa Association reports that the number of clinics offering these treatments grew by 62% between 2018 and 2022.
Investors are starting to take notice of this industry. The majority of these medical spas (81%, according to data from the American Med Spa Association) are independent clinics or small businesses. Private equity companies They are beginning to circle like vultures in search of prime candidates for accumulation strategies. Startups are creating technology solutions for these small businesses and venture capitalists are apparently eager to back them.
So when I saw that RepeatMD, a SaaS vertical company for the medical spa industry, raised a hefty $50 million Series A, I wasn't surprised. But I had a question.
