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Recent rumors have held that Apple will allow chatbots to be integrated more deeply into its operating systems, and it looks like OpenAI is getting the first crack at it with ChatGPT. But Apple is still working on a deal with Google to do the same with Gemini, according to Gurman. He is also rumored to be speaking with Anthropic. (Those conversations began before the current showdown with OpenAI's Scarlett Johansson, but they underscore why Apple might want more than one iPhone chatbot deal.) Whatever those potential partnerships mean, Apple's approach to ai will apparently focus on being practical.

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