One of X’s key advertisers, Apple, will pause its advertising on the platform, according to a report from axios.
Apple follows in the footsteps of advertisers like technology/2023/11/16/elon-musk-antisemitic-advertisers/”>IBM and the European Comission, which suspended ads on X amid increased anti-Semitism on the platform. According to research by the Center for Countering Digital Hate, X has failed to moderate hate speech on its platform that promotes anti-Semitic conspiracies, praises Hitler, and dehumanizes Muslims and Palestinians.
But X does not limit himself to maintaining these publications; Its owner, Elon Musk, is fanning the flames of that hatred. In one particularly egregious incident this week, Musk responded, “You told the real truth” to a post that echoed the same violent anti-Semitic conspiracy theory espoused by the 2018 killer. Tree of Life Synagogue stroke.
Media Matters for America, a left-wing media watchdog, published a separate report this weekwhich shows how advertisements from companies such as Apple, IBM, Bravo, Oracle and Xfinity have appeared alongside posts praising Nazi ideology.
Linda Yaccarino, X’s new CEO and former NBCUniversal advertising executive, has attempted to calm advertisers, although her efforts don’t appear to be working in light of recent events.
“X’s view has always been very clear that discrimination by everyone should STOP across the board – I think that’s something we can and should all agree on,” he wrote on Thursday afternoon . “In regards to this platform, X has also been extremely clear about our efforts to combat anti-Semitism and discrimination. There is no place for it anywhere in the world: it is ugly and wrong. Final point”.
X’s advertising business has been volatile since last year, when Elon Musk officially became owner of the platform formerly known as Twitter. About a month after taking office, Musk tweeted that Apple had “they mostly stopped advertising on Twitter.” But after meeting with Apple CEO Tim Cook At the company’s Cupertino headquarters, the two appeared to resolve some disagreements. Then in January, the company signed deals with ad tech companies. Double check and Comprehensive Advertising Science (IAS) to help advertisers ensure their ads do not include inappropriate content, and Yaccarino’s appointment in May was supposed to ease advertisers’ concerns about the increasingly hostile platform. But Musk continues to dig the platform’s own grave by alienating key revenue drivers.
