Apple has made a notable hire that could signal its intention to move to ads on Apple TV Plus. The company hired advertising executive Lauren Fry to “help build a video advertising business for its Apple TV Plus streaming service.” according Information.
Apple TV Plus is currently only available with a paid subscription that recently became more expensive, so an ad-supported tier that is presumably more affordable could be a way for Apple to attract new subscribers. At this point, having an ad-supported streaming service level is pretty common: Netflix and Disney Plus got them last year, while HBO Max’s ad plan launched in June 2021, and by hiring Fry, it seems that Apple is moving forward with plans. eventually post ads along with programs like ted lasso and Breaking off.
Apple did not immediately respond to a request for comment.
