Apple is expected to have some big launches soon, including the new iPad Pro and iPad Air models, and the MacBook Air M3, but it reportedly won't host a big spring launch event for the announcements. In it In the newsletter, Mark Gurman reports that Apple is “planning to announce the new products on its website with a series of online videos and marketing campaigns.” If so, it would be two years in a row that Apple has passed up a spring event, and this year will be particularly packed with new products.
Whatever format the ads are presented in, will be happening imminently. Gurman, however, more conservatively predicts that the hardware drop will occur this month or next. Along with the updated iPad Pro and a new 12.9-inch iPad Air, Gurman reports that Apple plans to announce new Apple Pencils and Magic Keyboards. It is also expected to launch the MacBook Air M3 in 13-inch and 15-inch models.
