The upcoming release of Apple Intelligence has spurred the iPhone maker's question “what is a photo?” moment. In tech/personal-tech/apple-intelligence-3833c320″>an interview with The Wall Street JournalApple software chief Craig Federighi said the company aims to provide ai-based image editing tools that preserve the authenticity of photographs.
“Our products, our phones, are used a lot”said Federighi. “It's important to us to help provide accurate information, not fantasy.”
“Do we want it to be easy to remove that water bottle or that microphone? Because that water bottle was there when you took the photo,” Federighi said after a demonstration of using Clean Up to remove elements from the background of an image. “The demand for people wanting to clean up what seem like extraneous details in the photo that don't fundamentally change the meaning of what happened has been very high, so we've been willing to take that small step.”
Apple Intelligence (at least for now) doesn't allow users to add ai-generated manipulations to images like competing services do. Any images that have been edited using the new Object Removal feature will also be labeled as “Cleanly Modified” in the Photos app and will have metadata added to indicate that they have been altered.
