Next year could see the introduction of a new flagship iPhone. According Bloomberg’s Mark Gurman, Apple is considering releasing a more expensive “Ultra” iPhone that would rank above the iPhone Pro and Pro Max. He says the device could arrive early next year.
If you’ve been following Gurman’s writing for a while, you may remember that Apple was considering renaming the upcoming iPhone 15 Pro Max to the iPhone 15 Ultra. Now, he says there is evidence to suggest that Apple wants to offer a more powerful and expensive iPhone to wealthy consumers. Specifically, Gurman points to a recent comment made by Apple CEO Tim Cook. “The iPhone has become so integral [to] people’s lives,” Cook told analysts when asked if the average iPhone price increase was sustainable. “I think people are willing to work really hard to get the best they can afford in that category.”
How Apple will differentiate the new model is harder to say. Gurman suggests that the iPhone Ultra could feature a faster processor, better camera hardware than the Pro and Pro Max, and an even bigger screen. “There may also be more features to come, like finally removing the charging port,” he adds.
It’s worth noting that reports about the iPhone 15 line suggest that Apple is already looking for more ways to differentiate the Pro models from their mainstream siblings. For example, a recent report said that the upcoming Pro variants could, while the iPhone 15 and iPhone 15 Plus ship with older WiFi 6 antennas. Pro models could come with other differentiating features, including redesigned titanium frames with . Apple will also reportedly equip the Pro Max with a .
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