If you're disappointed that the only ai model that will be integrated with Apple devices so far is ChatGPT, it looks like you won't have to wait long for that to change. Apple will announce “at least” one more deal (to add Google Gemini as well) this fall. according 'Bloomberg'by Mark Gurman in its Switched on today's newsletter.
Beyond the chatbot integration is Apple Intelligence, which is only supposed to emerge, initially, in beta form this fall. Apple reportedly wants to make ai an avenue for direct profit, not just a set of features intended to move hardware products. As part of that, Gurman suggests that the company “could eventually” roll out subscription-only Apple Intelligence features.
But it looks like that won’t be happening for a while, and while Apple Intelligence is only available for the iPhone 15 Pro and Pro Max for now, who knows if the version that arrives first will be enough to fuel a big iPhone upgrade cycle. We don’t even know if the features will be any good, after all. In the meantime, he notes that Apple will still make at least some money from ai when it gets its share of in-app purchases from subscriptions to its ai partners’ chatbots.
Third-party ai services could serve as a nice stopgap solution for the Cupertino company while it slowly rolls out its own generative ai system. For the rest of us, that will mean more choice — even if having the option will, in many ways, just mean variations on the theme of algorithmic reconstruction of compressed data (or at least the possibility of entertainingly erroneous culinary suggestions).
