Apple has apologized after a commercial meant to show off its new iPad Pro sparked widespread criticism among the creative community. In a sentence tech-news/apple-apologizes-ipad-pro-crushed-ad-it-missed-mark/2559321″>provided to Age of advertisingTor Myhren, Apple's vice president of marketing, said the company “missed the mark.”
“Creativity is in our DNA at Apple, and it's incredibly important to us to design products that empower creatives around the world,” Myhren said. Age of advertising. “Our goal is to always celebrate the countless ways users express themselves and bring their ideas to life through iPad. “We were wrong with this video and we are sorry.”
On Tuesday, Apple unveiled the M4-powered iPad Pro, which the company described as its thinnest product to date. To announce all the creative possibilities of the iPad, he launched a “Crush!” Commercial showing things like a piano, record player, painting, and other works flattening under the pressure of a hydraulic press. In the end there is only one thing left: an iPad Pro.
The announcement upset some creatives. Hugh grant twitter.com/HackedOffHugh/status/1788183871504204257″>call it a “destruction of the human experience,” while The Handmaid's Tale director Reed Morano twitter.com/reedmorano/status/1788298509780685261″>he told the CEO of Apple Tim Cook to “read the room” in a post on x. Apple did not immediately respond The edgeRequest for comments.
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