Even people who are not subscribed to Amazon Prime will be able to watch the football game that is broadcast on Black Friday. free. Amazon’s partnership to stream the game Black Friday, which will play at 3 p.m. ET on November 24, was announced late last year, but it was unclear at the time if it would only be available to people who pay for Prime. .
Amazon’s press release says the decision to stream it for free will offer “a free taste of the benefits that come with Prime membership,” which may be a clue as to why the company is doing it. It could act as a boost for NFL fans who may be on the fence about subscribing to Prime Video to access their Thursday Night Football streams, which Amazon has invested heavily in.
It’s also a great way to get people thinking about Amazon and signing up for Prime on Black Friday, one of the biggest shopping holidays of the year, and ahead of the holiday season. Plus, the chance to promote some shoppable livestreams or your Inspire creator videos during the stream, and you get to see Amazon’s reasons for getting this game in front of as many viewers as possible.
Streaming your favorite sports games can be relatively difficult and expensive, given the number of companies fighting to get the rights to different games and time slots. While that problem will probably get worse before it gets better, at least we know NFL fans won’t have to worry about whether or not they have a subscription if they’re looking to catch the “first NFL game of Black Friday,” as Amazon is pitching it. . Now we just have to wait and see which teams will actually play, although it could be a while before that decision is made as Black Friday is still nine months away.
