Balance is important. Even in situations where we believe we are following best-in-class wisdom, we must be alert to the possibility that we take that wisdom beyond its intended purpose and to extremes that produce unintended consequences.
If you're a business leader struggling to get your teams to consider the return on investment (ROI) of their efforts and investments, you might think I'm crazy. Of course, everything is relative. If you're on that end of the spectrum, you probably don't need to worry about the opposite. But maybe. Perhaps with foresight you can drive positive progress without falling into the traps of your ROI-infused counterparts.
If you're an analytics professional or manage a data team, chances are you've been asked to show the ROI of your work and the insights or results you deliver. This is good business sense and a muscle you should develop. But overcommitting to that effort could also isolate your team from real value-added initiatives.
Advertising
Advertising as a discipline receives more scrutiny over the value of its existence than any other I can think of. An old accounting question is whether it should be accounted for as a cost or as…
