Search engine giant Google is working on a new project codenamed “Magi” to combat competition from AI-powered search engines like Microsoft’s Bing. Google currently owns more than 90% of the search market, while Microsoft aims to earn $2 billion from every 1% increase in market share. Microsoft Bing Search has seen a 25% growth in monthly page views due to the integration of ChatGPT and GPT-4, which improves fast requests per user, model efficiency, user experience, and search results. To deal with this competition, Google is developing an AI-powered search engine that will give users a personalized experience by predicting their requirements.
According to The New York Times, Google’s new AI-powered search tools will launch next month, with even more features coming in the fall. Initially, the new features will be exclusively available in the US and will roll out to up to one million users. While what the new tools will offer has yet to be determined, it is likely that they will be based on the conversational premise of Google’s experimental Bard chatbot. The new search tools are being developed under the code name “Magi” and are part of Google’s efforts to combat competition from new systems like Microsoft’s Bing chatbot and OpenAI’s ChatGPT.
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ChatGPT and Bing threats power Google’s new search engine
Many believe that AI-powered chatbots like ChatGPT and Bing could one day replace traditional search engines like Google, despite their flaws. As a result, Google is struggling to respond to the threat posed by these competitors. The potential loss of Samsung, a $3 billion contract, caused widespread internal panic at Google. According to documents obtained by The New York Times, the company has been in a frenzy since December, when it first issued a “code red” in response to the rise of ChatGPT. Microsoft’s partnership with OpenAI to relaunch Bing in February only deepened the threats to Google’s long-standing search engine dominance.
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Other Google AI developments
In addition to developing new search tools under Project Magi, Google is planning a more radical rebuild of its search engine. However, according to The New York Times, there is no clear timetable for when the company will launch the new search technology. Meanwhile, Google is also developing a range of other AI tools. This includes an AI image generator called GIFI, a language learning system called Tivoli Tutor, and a feature called Searchalong. Searchalong would integrate a chatbot into Google’s Chrome browser to answer questions about the current web page, similar to Microsoft’s Bing AI sidebar for its Edge browser.
Implications for the future of search engines
As AI-powered search engines become more prevalent, traditional search engine giants like Google are under increasing pressure to keep up. The development of Google’s new search engine, Project Magi, is a response to this challenge. The future of search engines is sure to undergo significant changes in the coming years as AI-powered chatbots like ChatGPT and Bing continue to evolve. Google’s new search engine is just one of many attempts by tech giants to stay ahead of the competition and remain the dominant force in the search market.
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Our opinion
In conclusion, Google’s development of a new search engine codenamed “Magi” is a response to increasing competition from AI-powered search engines like Microsoft’s Bing and OpenAI’s ChatGPT. Google is also upgrading its existing search engine and developing various artificial intelligence tools to stay ahead of the competition. As the competition continues to increase, we have yet to determine which search engine giant will emerge victorious. For now, however, Google’s new search engine is a step in the right direction to maintain its position as the dominant force in the search market.
