Imagine, sitting on the corner taking a cup of hot tea while your phone automatically makes those endless sales in your name. Does it sound too good to be true? Well, not: Google has just launched “ask for me”, with ai, to make commercial calls and have given the earlier access to car repairs and nail rooms in the US This new feature, how does it work and what can you do for your business?

What is “asking me”?
“Ask for Me” is a tool designed to automate telephone calls to local businesses on behalf of users. This feature, currently in pilot tests for car repair and nail salons in the United States, marks a crucial moment on how consumers interact with service providers and how companies manage incoming consultations. This is a significant leap forward Google in the integration of ai in everyday business workflows by attending a task that most companies have to manage every day.
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How does “ask me”?
Available through Google Search Labs, “Request me” allows users to request price appointments or program appointments simply by entering a “oil change near me” or “nearby nail rooms.” With this characteristic, ai can
- Call companies on behalf of the user, taking advantage of the technology similar to Google Dupplex (previously used for restaurant reservations).
- Summarize the results, compile quotes and availability in a single easy review interface.
- Save time, eliminating the need for users to manually call multiple businesses.
If you are in the United States and want to try it, this is how you can:
- Step 1: Choose the destination page. This is how it looks:
- Step 2: Click the Toggle button to activate the “Test out” button. After clicking “Test, you will get a list of consultations such as:
- Consultations such as “service stations near me” or “nail rooms near me” can also manually enter and then locate the “Ask for Me” function. Once this is done, you will see a “start” button. Click on it, add more details about your required service.
- Once this is done, Google will call companies in their name, establish appointments and save money by combining several services.
Pilot program approach: Automobile repairs and nail rooms
In the initial phase, Google has launched the program to car repair and nail rooms, sectors known for its high volume of calls and repetitive consultations. By automating these interactions, Google aims to help these companies with:
- User effort reduction to compare dating.
- Date of dating programming.
- Releasing the commercial personnel to focus on the central tasks instead of the repetitive calls.
Maintain privacy and transparency
Google emphasizes control of users and commercials:
- Business Collection option: Companies can reject automated calls.
- Data monitoring: Human teams review ai interactions to guarantee quality.
- Divulgation: The recipients of automated calls are reported from the role of ai, maintaining transparency.
How can this help your business?
While “Ask for Me” of Google is currently in a pilot phase and the specific costs for use are not publicly disclosed, companies must consider the following potential implications associated with the technologies of the ai telephone assistant:
Reduced customer service costs
Call management can reduce the need for human personnel to respond routine consultations, which leads to a reduction of up to 90% in customer service personnel costs.
Regional SEO benefits
While “asking me” in itself, it may not have a direct cost, integrating it with a solid local SEO strategy can improve online visibility. Local SEO services generally vary from $ 400 to $ 2,500 per month for small businesses, depending on the reach of services. Investing in local SEO can improve search classifications and attract more customers, providing a strong return on investment.
Improved sales cost savings
IA tools such as “ASK for me” can improve sales conversion rates through the availability of 24/7 and efficient customer consultation, which could lead to a faster ROI realization in 3-6 months.
Advanced operational efficiency
By automating calls for quotes and appointments, companies can save time and resources, allowing staff to focus on more complex tasks. This improved efficiency can lead to a faster and more potentially higher income from services.
Integration and customization cost
While “requesting me” may not require significantly significant integration costs, companies must be aware that advanced solutions of Ia often involve customization and integration costs with existing systems, which may vary from $ 5,000 to $ 30,000 or more .
Data analysis on interactions
Google monitors quality interactions, which can provide company with valuable data information at no additional cost. However, companies that use other ai tools can incur costs of advanced analysis panels, which generally vary from $ 20 to $ 60 per month.
What follows?
If this Google experiment becomes successful, then “request” could expand to industries such as medical care, household services or hospitality. This expansion can further blur the lines between human client and ai service, which potentially remodel the dynamics of the call center.
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Final note
“Ask for Me” of Google is a great step towards automation driven by ai in local commerce. By facilitating tasks, such as price comparisons and dating reserve, the tool can help remodel consumer expectations while challenging companies to adapt. As the pilot progresses, marketing specialists and business owners can begin to monitor their impact on customer participation and operational efficiency before receiving final calls in complete integration in the program.
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