Now I bring you one Data Science in Marketing: Customer Base Segmentation Project (clustering). This is a high-level project that can be applied to any company that needs to understand the differences between its customers. Know that companies are anxious To understand who your customers are. Or do you think all customers are the same?
No, customers are not all the same. They have different tastes, different preferences and are at different stages of life, where different product features may be more or less important.
But, First of all, I kindly ask you:if you could for this project, you would help me a lot, really. I repeat itThis work that I do methodically in showing and explaining, I do it for those who want to learn; if it were only for me… well, it would be a scribble. Anyway, I count on your support. Back to the subject…
Segmentation groups together customers with similar characteristics. For example, when considering the same product:
- A customer might prioritize price because of their current life stage.
- Another person might value quality over cost, understanding…
