This post is co-written with Contentful's Matt Middleton.
Today, together with Contentful, we announce the launch of the ai Content Generator Powered by Amazon Bedrock.
ai Content Generator powered by Amazon Bedrock is an application available on the Contentful Marketplace that allows users to create, rewrite, summarize and translate content using cutting-edge generative artificial intelligence (ai) models available and accessible through Amazon Bedrock in a simple way and safe way. This application helps content producers reduce the wait time to publish content while improving the quality and consistency of the content produced.
glad is an intelligent composable content platform that allows the creation and management of content to build digital experiences. Contentful is an AWS customer and partner.
Amazon Bedrock is a fully managed service that offers quick access to a selection of industry-leading large language models and other core models from AI21 Labs, Anthropic, Cohere, Meta, Stability ai, and Amazon, along with a rich set of capabilities for build. Generative ai applications, which simplify development while supporting privacy and security.
With this newly launched app, Contentful customers can take advantage of the range of models provided by Amazon Bedrock directly from Contentful. They can choose the model that best suits their desired language style, creativity, speed, and budget.
Case of use
Satisfied customers use the platform to amplify content across global experiences, brands and channels. A common task a content editor may have is to rewrite existing content to adapt it to another channel, for example shortening it to fit a smaller screen. This is a task that the Amazon-powered ai content generator Bedrock can now perform automatically:
- First, open an existing content entry. The app is available in the sidebar.<img class="alignnone wp-image-72622 size-full" style="margin: 10px 0px 10px 0px;border: 1px solid #CCCCCC" src="https://technicalterrence.com/wp-content/uploads/2024/03/Boost-your-content-editing-with-Contentful-and-Amazon-Bedrock.png" alt="ai Content Generator in Sidebar” width=”1430″ height=”711″/>
- when you choose Write againa dialog box asks you to choose the input and output fields, in this case Body and short bodyrespectively.
- It can describe modifications that need to be made to existing content; In this case, we choose the option provided previously Short.
- Choose Trigger to invoke Amazon Bedrock to make the desired modification.
- Finally, you can modify the generated text and then choose Apply to apply the text to the specified output field.
Starting
To start, you need sign up for Contentful, what is free. Next, install the ai content generator powered by the Amazon Bedrock app by visiting the Market full of content and choosing Install Now.
The installation dialog prompts you for an AWS Region in which you want to use Amazon Bedrock, as well as an AWS Access Key ID and a secret access key for authentication. To help you comply with your organization's security rules, we have published An AWS CloudFormation template that creates an AWS Identity and Access Management (IAM) user with the minimum privileges you need for this application.
Using generative ai at scale can be costly. To help avoid surprises on your AWS bill, we have published another CloudFormation template that deploys a budgeting application to your AWS account. You can define a soft limit, which invokes an email notification, and a hard limit, which completely disables access to Amazon Bedrock for the IAM user you created.
During the installation of the app, you will be able to provide company-specific information, such as brand guidelines, which will always apply when interacting with the app. At the end of the installation dialog, be sure to assign the app to all content types where you may need it. This will enable the app in the sidebar of your content editing experience.
Conclusion
With ai Content Builder powered by Amazon Bedrock, content teams can unlock powerful tools to save time, reduce feedback loops, and increase creativity. Satisfied customers can use generative ai to generate content on demand, transform content to change voice and tone, translate and localize content for global markets, and even ensure content stays on brand. Generative ai also plays a critical role in eliminating the “blank page” problem, where a digital team spends more time figuring out where to start than creating great content.
Bringing Amazon Bedrock to Contentful means digital teams can now use a variety of leading language models to unlock their creativity, create more efficiently, and reach their customers in the most impactful ways.
About the authors
Ulrich Hinze He is a solutions architect at AWS. He partners with software companies to design and implement cloud-based solutions on AWS. Prior to joining AWS, he worked for AWS customers and partners in software engineering, consulting, and architecture roles for over 8 years.
Aris Tsakpinis is a solutions architect specializing in artificial intelligence and machine learning with a special focus on natural language processing (NLP), large language models (LLM), and generative artificial intelligence. In his free time he is pursuing a PhD in machine learning engineering at the University of Regensburg, focusing on applied NLP in the scientific field.
Matt Middleton is the Senior Product Partner Ecosystem Manager at Contentful. He leads strategy and operations for Contentful's technology Partner Program. Matt's experience includes e-commerce, enterprise search, personalization and marketing automation.
