Design software developer Serif has launched a new six-month free trial for its Affinity creative suite, considered one of the few viable alternatives to Adobe's professional design apps. The offer is available for Affinity Photo, Affinity Designer and Affinity Publisher starting today on Mac, Windows PC and iPad.
Affinity uses a one-time purchase pricing model that has earned it a loyal following among creatives who are tired of paying recurring subscriptions. Prices start at $69.99 for individual Affinity desktop apps or $164.99 for the full bundle, with a separate offer currently giving customers 50 percent off all perpetual licenses.
This discount, along with the six-month free trial, is meant to calm concerns that Affinity will change its pricing model after being acquired by Canva earlier this year. “We say ‘try everything and pay nothing’ because we understand that making a change can be a big step, particularly for busy professionals,” said Ashley Hewson, CEO of Affinity. “Anyone who tries out is under no obligation to buy.”
in a Decoder In an interview published today, Canva CEO Melanie Perkins declined to describe her offering as a full-fledged alternative to Adobe’s Creative Cloud. She did say, however, that the design market “has been a bit of a one-horse race, and I don’t think that works well for anyone… I think being able to have another alternative in the market for professional designers benefits everyone.”
