NEWSLETTER
Optimizing budgets with marketing mix models in Python | by Ryan O'Sullivan | January 2025
Part 3 of a practical guide to help you master MMM in PYMCPhoto Barbhuiya Trailer in No starsWelcome to Part ...
Tag: O39Sullivan
The balance between precision and interpretability is a lie | by Conor O'Sullivan | October 2024
Why, looking at the big picture, aren't black box models more accurate?Photo by Nathan Cima in unpackWhen I started out ...
Improving Marketing Mix Modeling with Causal AI | by Ryan O'Sullivan | June 2024
Causal ai, which explores the integration of causal reasoning into machine learningPhoto by Alexey Ruban in unpackWelcome to my series ...
Validation of the causal impact of the synthetic control method | by Ryan O'Sullivan | June 2024
Causal ai, which explores the integration of causal reasoning into machine learningPhoto by Irina Inga in unpackWelcome to my series ...
Measure the intrinsic causal influence of your marketing campaigns | by Ryan O'Sullivan | June 2024
Causal ai, which explores the integration of causal reasoning into machine learningPhoto by Melanie Deziel in unpackWelcome to my series ...
Using causal graphs to answer causal questions | by Ryan O'Sullivan | January 2024
Causal ai, which explores the integration of causal reasoning into machine learningThis article offers a practical introduction to the potential ...
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