YouTube has just strengthened its defenses against users who use ad blockers while browsing videos on its platform. After rolling out a notification last year warning users with ad blockers that they will only be allowed to watch three videos on its platform before video playback is disabled, YouTube is now restricting users from using blocking apps from third-party ads to watch videos on their platform. website.
“Viewers using these third-party apps may experience buffering issues or see the 'The following content is not available in this app' error when trying to watch a video,” YouTube said in a statement. community post announcing the change. “We want to emphasize that our terms do not allow third-party apps to disable ads because that prevents the creator from being rewarded by the audience, and ads on YouTube help support creators and allow billions of people around the world use the streaming service.”
Related: YouTube Is Cracking Down on Consumers' Favorite Loophole
YouTube also emphasized in the announcement that it will take “appropriate measures” to protect its “platform, creators and viewers” when an app violates its terms. It also stated that users can purchase its $13.99/month Premium subscription to watch ad-free videos.
Content creators on YouTube earn an average of about $0.018 per ad view, according to Influencer Marketing Center, which means a YouTuber can earn $18 per 1,000 ad views. YouTubers also receive 55% of the advertising revenue generated on their channels. For example, if an advertiser spends $100, Google, which owns YouTube, will pay the creator $55.
Many users took to social media platform x to express their frustration with YouTube's recent announcement revealing its tighter restrictions regarding the use of ad blockers.
<blockquote class="twitter-tweet”>
Do you love that YouTube tries to stop people from avoiding their excessive ads instead of… oh I don't know… cracking down on the content they allow on their app in the first place?
—PaulNewmaker (@PaulNewwriter) twitter.com/PaulNewwriter/status/1780335119024238916?ref_src=twsrc%5Etfw”>April 16, 2024
<blockquote class="twitter-tweet”>
I'd rather stop using YouTube than be forced to watch ads to be honest.
— Robert Gregorio (@Yamawarro) twitter.com/Yamawarro/status/1780336602763423992?ref_src=twsrc%5Etfw”>April 16, 2024
<blockquote class="twitter-tweet”>
YouTube needs to mind its business. Most people block ads, not only because they are annoying, but also because many of them are quite inappropriate and they are all clearly aimed at children because no adult will click on them.
– TotallySecretName (@GenCookieDough) twitter.com/GenCookieDough/status/1780341605066490314?ref_src=twsrc%5Etfw”>April 16, 2024
In October last year, YouTube officially launched a pop-up notification warning users that they needed to remove ad blocking from their device in order to continue watching videos on its platform, and has since seen an increase in advertising revenue.
Alphabet (GOOG) YouTube owner revealed in its fourth quarter results report By 2023, it earned $9.2 billion in YouTube ad revenue, which is a big increase from the $7.9 billion it earned during the same period in 2022.
Related: A veteran fund manager picks his favorite stocks for 2024
<script async src="https://platform.twitter.com/widgets.js” charset=”utf-8″>
