Fast food chains have their limitations. Wendy’s, McDonald’s and Burger King have limited space in their kitchens, limiting their ability to add new menu items.
All three chains, for example, have never claimed to offer vegan or even vegetarian burger options because their limited grill space makes it impossible to guarantee there won’t be cross-contamination. Even when McDonald’s (DCM) – Get a free report briefly sold McPlant, a plant-based burger, it couldn’t make that claim.
Burger King is very careful when describing its own Impossible Whopper, which also uses a plant-based burger.
“The Impossible Whopper burger is 0% beef. It’s made without any animal ingredients, but it’s still cooked on the same grill that makes beef Whopper burgers,” the chain shared on its website.
All three chains have a limited amount of surface area on their grills/broilers and so many fryers. That’s why many of its innovations and limited-time offers (LTOs) involve adding ingredients to existing products.
Creating a BBQ burger or one with a different sauce and/or cheese requires no more equipment. Adding a new pork sandwich or meatball sandwiches to the menu does.
Every decision made by McDonald’s, Wendy’s, and Burger King to add something new that involves the use of their various cooking devices requires freeing up time and space to manufacture the new item. This is especially felt with Wendy’s. (WEN) – Get a free report Frosty.
Each Wendy’s restaurant has the ability to produce two flavors of Frosty at a time (and nothing else). Since the chain never removes its classic Chocolate Frosty from the menu, adding a seasonal flavor means replacing another specialty flavor or not offering vanilla.
In this case, the chain is saying goodbye to the Pumpkin Spice Frosty before replacing it next month with the Peppermint Frosty.
Image source: Wendy’s
Wendy’s changes Frosty flavors
Until 2006, Wendy’s, at least in the United States, only offered the classic Chocolate Frosty. That year, the company added vanilla. To do this, he had to add a second Frosty machine to his stores.
Those two flavors were the only options until summer 2022, when Wendy’s replaced vanilla with strawberry. Since then, the fast food chain has occasionally offered seasonal flavors in place of the Vanilla Frosty.
One of those flavors, Peppermint Frosty, will return on November 14, the Snackolator Instagram page reported. Snackolator, which often breaks news about fast food, hopes the chain will make some recipe changes.
“This came out last year and I thought it was quite tasty, although not as minty as I would like – I hope they increase the flavor a little this year,” he said.
Wendy’s menu is based on Frosty and LTO
Wendy’s has had success with its Frosty and other LTOs. The company doesn’t have many specialty items, but it tries to make the ones it adds count. CEO Todd Penegor spoke about its impact during the chain’s presentation. second quarter results call.
“The launch of the Ghost Pepper Ranch Chicken Sandwich and the return of Strawberry Frosty along with continued profitable value with our Biggie Bag line contributed to our growth in the second quarter,” he said. “We will continue to use our proprietary platforms like Made To Crave, Biggie and Frosty to reach our customers in new ways throughout the rest of the year.”
Leveraging the Frosty brand is a key part of that strategy.
“We look forward to building on this momentum with our recently launched Frosty Cream Cold Brew, with additional menu innovations coming soon and more consistent promotional activity to drive trial and repeat,” he added.
Frosty Cream Cold Brew is a coffee product that uses a Frosty blend, not a dessert flavor.
