(Reuters) – Britain's competition watchdog said on Tuesday it had accepted changes proposed by Meta to the way it uses data from customers who advertise on the global social media platform.
Meta had pledged to limit how it uses its advertising clients' data to avoid gaining an unfair advantage.
Under the original commitments, advertisers on Meta platforms could “opt out” of having their data used to improve facebook (NASDAQ:) Marketplace.
However, the new proposal ensures that all advertiser data from facebook Marketplace will not be used to improve the e-commerce platform, without having to opt in or out, the Competition and Markets Authority said.
“The CMA has concluded that the revisions go beyond the original commitments and will not disadvantage any advertiser. Accordingly, the CMA has accepted the proposed amendment,” it added.
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