What people say and what they do can sometimes be different.
Some people, for example, may say they support efforts to protect the environment while drinking from a Styrofoam cup with a plastic straw. In many cases, the version of themselves people talk about is the one that makes the most ethical choices.
However, the real version of us will hit the gym tomorrow and might choose to make easier choices most of the time. This is why so many political polls turn out to be wrong.
Related: Another iconic music brand plans to file for Chapter 11 bankruptcy
People say they plan to vote for the candidate who is willing to raise their taxes to fund good causes and needed services. However, at the end of the day, in the privacy of the voting booth, many people are voting for their own interests.
When it comes to food choices, people tend to act in the same way. That's why, after the public pressured McDonald's to offer the McPlant, a plant-based burger, in the United States, few people bought it.
The idea of healthier fast food options seems to be something that people crave. In reality, while some people opt for the healthier option, most opt for burgers, fries, tacos, and other less healthy options.
It's a clear situation where people say they want one thing and actually want something else. It's bad news for a fast food chain that relies on healthier options.
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You don't win friends with salad
Tender Greens calls itself a “fine-casual” restaurant, but it’s a healthy food joint that relies on fast service. It’s fast food, but not in the traditional sense, where the term has generally been reserved for less healthy dishes.
The chain sits in the space where companies like Cava and First Watch operate, where it is fast, but also upmarket. Tender Greens has been around since 2006 and in 2015 received an investment from famous restaurateur Danny Meyer.
“Every once in a while I visit a restaurant and I love the idea — the food, the people, the culture — so much that I wish I had thought of it myself. That's exactly what happened with Tender Greens,” Meyer said at the time.
The company uses the motto “Good food for everyone.”
“We start with the finest ingredients, cook from the heart, and let our food speak for itself. No compromises, no matter what. Sustainability is at the heart of every decision we make, from our food to our planet to the future of agriculture. It's in our DNA. We are chefs, after all,” the company shared on its website.
Tender Greens files for Chapter 11 bankruptcy
One Table Restaurant Brands, the parent company of Tender Greens, has filed for Chapter 11 bankruptcy in the U.S. Bankruptcy Court for the District of Delaware in Delaware. The company reported debts of between $10 million and $50 million, along with assets of less than $50,000.
Tender Greens shared that it has between 1 and 50 creditors and also said that funds would be available for unsecured creditors.
More bankruptcies:
- Tinker Toy, maker of Tonka toys, files for Chapter 11 bankruptcy
- Another coffee and coffee shop company files for Chapter 11 bankruptcy
- Struggling home goods retailer plans to file for Chapter 11 bankruptcy
A request for comment sent on the company's website did not immediately receive a response.
Tender Greens' top creditors include ChixEgg LLC, with $5.1 million, and Sentry Insurance, to which it owes $1.1 million. Many of the listed creditors include the company's food suppliers and some of its owners.
The chain has 24 locations, all in California. It closed its New York locations in 2021. Sweet Greens would not be large enough to be affected by California's new minimum wage law for restaurants, which takes effect at 60 locations in the state.
Tender Greens has not shared a bankruptcy filing plan.
