Trademark infringement can be a tricky topic.
Brand awareness is everything, so companies tend to spend a lot of resources promoting and protecting their brands.
But monstrous energy (MNST) – Get a free reportis fighting with a video game developer for daring to use the term Monster in its title.
Monster is suing independent video game developer Glowstick Entertainment over a game it produced called “Dark Deception: Monsters & Mortals.”
The terms of the agreement sent to Glowstick demand that, in exchange for using the term “monster” in the current game, the studio will refrain from naming any other game with a variation of the word.
CEO Vincent Livings tweeted the terms of the deal on his account.
The agreement also states that the company can never use a green and white logo on a black background for any game it makes. “So apparently they also own the colors green and white,” Livings quipped.
Livings says his company will fight the case, rather than give in to Monster’s demands.
This isn’t the first time Monster has gone after a video game developer by name.
In 2020, the company filed a trademark challenge over the Ubisoft game that was originally titled Gods & Monsters. The company eventually named the game Immortals Fenyx Rising, but stated that its change had nothing to do with the Monster Energy trademark filing.