NEWSLETTER
Some Americans believe that retail theft has shot greatly. They believe that organized SMASH and records have become common in some cities, which forces retailers to take drastic measures.
A real image of how much retail theft is not easy to paint.
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“Violent crime has decreased nationally since it jumped in 2020, but trends in retail theft are more difficult to evaluate, partly due to the variable data collection and the methods of theft reports. That said, the data of available crimes and the figures of the industry recruited against claims of a national increase in the retail theft, despite the notable spikes in some cities in some cities The data of the Brennan Justice Center.
Without considering the total extension or lack of extension of the problem, it is fair to say that some retail chains in the city have seen their robbery numbers increase in stores. That has forced them to make changes such as eliminating auto-checkout and add more internal security.
However, there is a line between reasonable security and the creation of a miserable purchase experience. CVS (CVS) At least in some places in New York City, he crossed the line.
The chain, in the interest of loss prevention, has opted for a terrible purchase experience. That creates a self -fulfilling prophecy.
If it makes the stores terrible, customers will go elsewhere.
Image and colon source; Shuttersock
CVS has put its property in prison
Recently, I visited New York City and stayed close to Grand Central Station. My travel bag was completely devoid of toiletries because I had just left a cruise in Orlando and had none of the right sizes to take a plane.
So, even before I registered at my hotel, I went to the near CVS. I needed many basic concepts, such as shampoo, a razor kit, Tylenol and some other things.
Most of what I needed was at the lower level of the store. That level was basically just a long blocked shelf. There were very few items that I could really access to buy. That would be fine if there was someone to help you nearby.
In addition, when someone came to help him, something that was not fast, he did not stay to help him open the following case. Basically, every time he found an article he had to press a button for a worker to release that article behind his prison.
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That can be an excellent way to prevent people from stealing articles, such as razor or shaving blades, which are relatively easy to slide in a pocket. In other cases, there were articles locked up like some of the shampoo that seemed much more difficult to steal.
In any case, it was a very unpleasant purchase experience. In some cases, I simply grabbed the rare low cost article that was not blocked.
Above all, however, I gave up.
CVS forces buyers to other stores
Entering a store and buying something should be more convenient than ordering it online. That should certainly be the case when you literally walk through the store.
The full point of a store is that it offers immediacy. You can enter, take what you need on the shelf, visit and have that article ready for immediate use.
Forcing customers to sound a bell and wait for someone to help them literally eliminate the convenience of the convenience store model. CVS cannot be billed as a convenience store, but all the articles without a recipe it sells is convenience.
If I want the best price, I go to Target or a grocery store. When I go to CVS for non -medical reasons, it is because I want convenience.
That is especially true when I travel. In this case, I could have received what I needed to my hotel with amazon with night delivery.
Instead, I added my needs to an uber eat. I had to wait for two separate drivers, but it was much more convenient to obtain the dressing articles that needed to buy in CVS.
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There must be a better way to stop theft, than to block the articles. Of course, they will not be stolen, but they will not be bought either.
CVS has to know the absurdity of this. And there is a lot of technology that could help the company deal with theft. This method is simply not the answer.
