NEWSLETTER
For most children in the United States, especially for those who grew up with busy parents or parents who lacked culinary skills, processed foods, without knowing it, became a basic element in their childhood that followed them to adulthood.
However, some may not know that most of their favorite children's foods were made by a single company whose products can be found in each grocery store throughout the country.
General Mills is an American food company and one of the largest manufacturers and sellers of processed foods worldwide.
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Although most can recognize this company for its iconic cereals, including Cheerios, Lucky Charms and Cinnamon Toast Crunch, it has more than 100 brands known in all food categories, such as cereals, sandwiches, yogurt, pizza and soup, to name a few.
General Mills struggles to offer constant growth and lean towards innovation
General Mills Gis is not afraid to try new things or develop innovative products, so it has become such a successful company.
Although this manufacturing giant remains very profitable, its peak may be finishing since its business has not grown at the speed it ever did, a concern that many food companies have shared in recent years.
For him full year Of 2024, the total net sales of General Mills decreased by 1%compared to last year, their retail sales from North America decreased by 1%and their general operational gain decreased by 2%.
To survive these tumultuous times and accelerate sales growth, General Mills increased investments in product innovation, brand construction, promotional support and value savings tactics.
“To thank our investment is affecting our profit perspective for the middle of the year; I am very sure that it is the right choice to position ourselves for stronger growth in the fiscal year '26 and beyond,” said General Mills, Jeffrey L. Harmening.
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General Mills recently announced that G-Works is closing, the company's innovation unit, and stopping all the new investments of 301 Inc., its risk capital arm, which works hand in hand to invest in emerging brands that promote innovation in the food industry.
However, this shocking movement does not mean the end of innovation in the company, since General Mills made this movement to find new growth initiatives within its existing brands.
General Mills launches its first line of ran noodles with two unexpected brands
On March 11, General Mills announced his first line of Ramen noodles. However, this new product is being directed by two very unexpected brands owned by the company.
The manufacturing giant is launching instant ran noodles with Old El Paso, a Tex-Mex food brand, and Totino's, the popular Pizza Roll brand.
Although a strange pairing was made, this intelligent commercial movement was carried out to increase exposure to the two beloved brands and differentiate this new product from those of its competitors.
“We know that our fans constantly seek new exciting ways to enjoy their favorite flavors,” said General Mills, director of the Business Unit, Maria Carolina.
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These new Ramen noodles come in two old flavors of El Paso, Fajita and Birria of beef, and two flavors of totino, cheese pizza and chicken pizza in the buffalo style.
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The old Ramen noodles of El Paso and Tonino will be available in all Walmart locations throughout the country and on the company's website as of April of this year.
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