The FTSE 100 reached a historical maximum this week, but I still managed to accumulate this action!

What week has been for Ftse 100!

The frontline index of the main British actions reached a new historical maximum.

That could make it seem that the main actions of London are expensive, and some of them certainly seem like that.

But I think that some real potential bargains are also offered, despite the solid performance of the general index.

In fact, I bought further of an action ftse 100 i already Own this week after its price fell to levels for the last time five years ago, during the early stages of pandemic blocks.

Take a step (or run) forward … JD Sports

The action in question, JD sports (LSE: JD) has not been falling for no reason.

This month issued its second gain warning in a short time (the previous one was in November).

Geopolitical tensions involve a risk to the costs of their supply chain and, therefore, for their benefit margins.

Sportswear Puma It did not reach its goal objective during the week, which alarmed even more to investors on the health of the sector. In addition, credit agency. Moody's degraded Nike Debt, which did not help the feeling of investors.

Are things as bad as they seem?

According to the sharing price chart, it is difficult as a shareholder not to feel alarmed by what may be happening with JD Sports.

Even so, as well as the FTSE 100 reached a new maximum this week, so did its German counterpart, the Dax – Thanks to a good performance of Adidas.

There are other signs that the clothing and sports shoes sector may not be as beaten as the price of JD shares suggest. In its latest benefit notice, the company reported an organic growth of income of 3.4% during the nine weeks analyzed.

He hopes that comparable income of the whole year will remain stable. While that is nothing from the other world, I don't think it's bad either.

This is especially true since JD Sports has apparently maintained comparable sales without equalizing large competitive price promotions in the last months of 2024.

Why I think JD Sports is a great company, and also with an excellent assessment

It is evident that there are risks, especially if a weak economy leads consumers to control their discretionary expenditure.

But while this month the retin £ 915- £ 935 million.

Let's compare that with current market capitalization (4.2 billion sterling) and I think that participation is deep in value territory.

I may be wrong. His almost implacable fall since September makes me ask me if I have lost something. Clearly, many investors are bassists with respect to the shares, although they have been sold for some cents.

Even so, I believe that its solid brand, its global reach, its proven business model and its large customer base are important strengths.

As a long -term investor, I hope that the price of shares will be recovered in the coming years and I think the current assessment offers me a safety margin.

So I loaded further of this action of the FTSE 100 in my portfolio.