Especially in business class, airlines have to work very hard to impress seasoned travelers with their food offerings.
Lufthansa (DLAKF) and Japanese airlines (JPNRF) Both, at different times, launched in-flight menus with caviar, while Alaska Airlines (ALK) He recently collaborated with the chef behind San Francisco's popular Michelin restaurant, Mister Jiu, to present a menu of dishes including braised duck leg, roasted black cod topped with ginger and scallion sauce and silken tofu and mapo sauce, and rice soup for breakfast with stewed pork belly.
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Based at Istanbul Airport (IST) and often called the world's “most connected” airline because it operates flights to a record 349 destinations, Turkey's flagship airline Turkish Airlines has just announced the launch of a new bread intended to highlight the ancient history of the country. . The baked bun, nicknamed the oldest bread, is made from a mixture of types of emmer and emmer wheat whose origins, according to ancient historians, date back 12,000 years, to the beginning of Anatolian agriculture in the Tas region. Tepeler, southeastern Turkey.
Bread Now Served in Business Class Takes Advantage of Nation's Ancient Agricultural History
Developed by Turkish chef Ömür Akkor and anthropology historian Çetin Senkul and prepared by the airline's catering partner Turkish DO&CO, the oldest bread will be offered to Turkish Airlines travelers taking intercontinental flights in business class.
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This will include the new route between Istanbul and Sydney, the airline announced last week but also multiple flights between Türkiye and the United States; The airline currently operates 28 weekly flights between Istanbul and JFK, as well as 14 weekly flights to other US destinations such as Los Angeles, Chicago and Miami. Bread, which is an integral part of Turkish cuisine and food culture, should also serve as a welcome to Türkiye for travelers coming from elsewhere.
“With this bread, traditional to Turkish cuisine and significant to global culinary history, we aim to combine the past and present in our guests' experiences on board,” said Turkish Airlines Chairman of the Board of Directors Professor Ahmet Bolat. , in a statement. “We hope our guests appreciate our new menu item as we continue our award-winning leadership in the field of inflight dining.”
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Airlines are taking more and more steps to showcase culture through food
While the sheer number of meals that must be prepared for economy class passengers generally makes this too challenging, airlines often use their business class menus to highlight the ingredients and food culture of their home base.
Singapore Airlines (SINGF) Dishes like laksa, chicken rice and bee hon regularly land in lists of the best food on board in the world, while Air France AFRAF has a tradition of offering a selection of French classics such as macarons and local cheeses.
Some other local business class menu items introduced by other airlines in 2024 include Hawaiian Airlines mai tais, salmon and beet poke, and soy-braised short ribs and Cathay Pacific. (CPCAF) partners with Michelin-starred Hong Kong restaurant Duddell's to offer an in-flight menu of Cantonese classics such as cold abalone, drunken prawns and lettuce wraps with rice crackers.
In the United States, Delta Air Lines (give it) It also recently partnered with Hong Kong-Singapore chef and restaurateur Jereme Leung to design a new locally-inspired menu for a new flight between Seattle and Taiwan Taoyuan International Airport (TPE).
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