Target's new cereal is based on a TikTok craze

Target has brought unique brands to the masses and continues to do so with different brand partners. When you think of brand partners, you usually go along with fashion and apparel.

Of the objective (TGT) – Get a free report Small business partnerships offer the products to their customers to make or break the business. It’s a risky move for small businesses, but it can be worth it. Small businesses need to be able to handle the demand that could come from debuting at Target.

While many companies were struggling to survive during the pandemic, others were hard at work developing new products and ideas. Brooklyn-based company Belgian Boys was one such company pushing innovative new products. The small business, which makes quick and easy breakfasts and treats, took a risk and did it with good intentions, donating their products to frontline workers. belgian boys

The founders of Belgian Boys began looking for a way to bring their memories of the delicious foods they grew up in Belgium to others. There’s this idea that a delicious breakfast means a messy kitchen, and the Belgian guys have cleaned up the mess and made it possible to enjoy a quick and tasty breakfast.

TikTok Craze comes in the form of a snack

The Belgian boys caught the eye of the Kind Bars founder through their generous donation during the pandemic. Kind Bars CEO and founder Daniel Lubetzky invested in the Belgian Boys through investment company Equilibra Ventures, for an undisclosed amount of money, according to Forbes. Lubetzky made his fortune from it by selling his Kind Bars company to Mars, the candy manufacturer. The purchase of Lubetzky was the first big investment received by the Belgian boys.

Since this investment, the Belgian boys have formed a partnership with retail giant Target. The collaboration is bringing Belgian guys into a 2020 TikTok craze from cereal to pancakes to breakfast tables everywhere. The product concept is fun and easy to enjoy, its cereal, but its pancakes. This is a limited time offer, but it will be available nationwide on January 30.

The kids’ Belgian pancake cereal will be available for $5.79. Target has already expanded its vegan options with its grocery partnership with social media fashion phenomenon Tabitha Brown, and this Belgian Boys product is good for vegetarians, too. The cereal just needs to be heated up in a bowl in seconds and add milk and boom, a hearty breakfast is served without all the hassle of making pancakes.

Target customers can put their money where their mouths are

Belgian Boys items are the bite-sized pancakes that sell for $5.79 and can be microwaved or heated in a skillet. The packaging serves ready-to-eat mini pancakes made without corn syrup, artificial flavors or GMO ingredients. If you prefer your breakfast European-style, Belgian Boys also has Belgian Crepes and Waffles available for a limited time. Both are products that also sell for $5.79.

Don’t be fooled by the name, Belgian Boys is actually a women-owned company, further amplifying Target’s initiative to promote women-owned brands. Target has worked to promote its women-owned and partner-owned brands and expand their visibility. Target attaches a specific icon to its women-owned brands, making it easier for customers who want to support women-owned businesses to find and shop.

This partnership between the Belgian boys and Target was not the first. Their first association came with Belgian Boys’ Toaster-Ready Brioche French Toast in February 2022. There’s definitely a craze out there when it comes to small bite-sized foods, and the Belgian Boys are following the demand with their bite-sized breakfasts. snack.

“At Belgian Boys, we believe that when it comes to treating yourself, you should do it right. Our Brioche French Toast takes what used to be a messy, time-consuming weekend treat and turns it into a quick and easy breakfast.” for any day”. said Belgian Boys CEO Anouck Gotlib according to special foods.