The chain wants to differentiate itself from rivals like Walmart by doing something very different.
Target believes personal care is important, and not just on April 5, National Personal Care Day. It is important every day.
Self-care was once thought to be only for the pampered or the self-indulgent, but self-care is more respected as a way of coping with everyday life, and it means different things to different people.
A walk in the park when you feel overwhelmed can be considered self-care. Knowing when to take time to take care of yourself can help reduce anxiety, depression, stress, emotional outbursts, low energy and help with concentration according to science care.
Everyone can have their own individual way of relaxing and creating an environment that is best for them, which is also self-care. Regular sleep, meals, and activities are key ways anyone can work to improve. Aim (TGT) – Get a free reportYou’ve taken self-care and instituted it into your retail plan. Some consider a trip to Target self-care, to walk the aisles drinking a Starbucks, checking out household items, smelling candles.
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Target bets there’s more to self-care than visiting a store
Aim is placing more emphasis on personal care in its aisles as it will launch thousands of new personal care products in its store this month. Target has face masks, beauty products, and cleaning or hygiene products to help meet personal care needs.
“Personal care is one of the areas where we are seeing the fastest growth. The idea of beauty products is expanding to include personal care, self-expression, and health, and they all go hand in hand. A lot of “health” items also tie into beauty, and vice versa,” says Cassandra Jones, Target’s senior vice president of Beauty & Essentials.
More shoppers are not only looking for good, affordable personal care products, but also for clean products. Shoppers are paying more attention to what they’re putting on, and on their bodies, Jones says. That’s why Target is focusing on new brands that are organic, biodegradable and personalized for personal care, he said.
New brands coming to Target include Curology, which has customers take an assessment of their skin type to help them find the right product for their needs. It was started by a dermatologist, Dr. David Lortscher, to help all consumers have access to luxurious skin care. Everyday By Unsun and Saltair are two other brands coming to Target. These brands meet Target’s cleanliness standards for transparency about what ingredients are in each product. Those new to personal care will find affordable new products at Target, and some brands that tend to be more expensive will offer trial products.
Target’s expands its personal care and beauty lines
Since beauty and skin care products do not have long life cycles, beauty and personal care products withstand recessions and inflation well. Target expanded its beauty and skincare business in partnership with Ulta Beauty (LAST) – Get a free reportand focused on products to drive sales. However, other product lines considered more unnecessary, such as some household items, will fail.
Consumers bought beauty and skincare products during the covid pandemic, and Ulta reported seeing increased growth in products that focused on self-expression and wellness.
