NEWSLETTER
In recent years, Target has been experiencing a tumultuous time, facing a violent reaction and boycott due to its multiple business and political movements controversial.
These movements have led to a worrying deceleration in several areas of their business as never before, which causes net sales to decrease by more than 3% during the fourth quarter of fiscal year 2024.
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To return to the track, Target is prioritizing the novelty in your business, investing in increasing your products offers based on the needs of customers while continuing to deliver the daily value.
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In its last earning calls, the company declared the will of its customers to spend in the novelty despite the soft in consumer spending due to inflation and economic uncertainty, since it has seen the highest sales when new seasonal products are launched, such as during Valentín's day, which led to record sales.
The objective prioritizes novelty by introducing new products and brands
In January, the retailer introduced 2,000 new well -being products of exclusive, national and emerging brands. It also increased its More objective Portfolio to more than 1,500 members and increased its market.
Related: Target announces an important agreement to recover buyers
To boost sales and gain market share among new customers, Target has sealed multiple association agreements with brands from several sectors, including its collaboration with the Fitness Pangoton company and a several year association with the clothing brand champion.
During the last year, he also relaunched some of his exclusive brands to foster innovation and stay updated with trends.
The company aims to expand its brand and assortment offers to become a single window that attracts new buyers and keeps loyal customers returning.
Target announces the expansion of your selection of babies and young children
March 20, Target (TGT) announced It is expanding its selection of babies and young children by introducing more than 2,000 new items in the category of nurseries, clothing, food and toys of Tour brands themselves, as well as new and emerging brands.
This expansion aims to provide customers with more offers and value, since more than half of the new additions are sold exclusively in Target, and more than two thirds are below $ 30.
“A quarter of our guests is buying the baby, and we are healing our assortment to give them just what they need. From the essentials daily as diapers to tendency articles such as skin care and the adorable and affordable gifts to celebrate every mile President for Merch Essentials and Nusasz beauty.
The new articles include products of several brands that consider the needs of children and parents equally to support them in all areas and stages of their lives. These include health, well -being and postpartum support products and trend clothing.
More retail news:
- The luxury fashion brand recruits a new controversial partner
- The popular clothing retail chain is watching big changes after the last announcement
- Shein sued by the luxury fashion house for a controversial theme
In addition, Target has expanded its variety of gifts and has created a babies record to facilitate the celebration.
This last expansion will add more than 30% more novelty to Target than last year, as a testimony of Target's commitment to increase its product assortment and meet the needs of its customers.
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