NEWSLETTER
It is no doubt that the Super Bowl is still the most watched night on television, but do companies really see the return of leaving millions in a 30 -second announcement?
Here is a small history lesson, courtesy of our colleagues in Parade.
Transcription:
How much does a Super Bowl ad in 2025 cost? If you have to ask, I probably can't pay it … just joke, but you probably can't.
According Use Today, A 30 -second commercial during the Super Bowl 58 costs $ 7 million. And according to VarietyThat price is the same for ads in the Super Bowl 59. There is no inflation here, apparently.
This is actually the third consecutive year in which the coveted ads have cost $ 7 million.
By way of comparison, the ads that are executed during the Night Football of the NFL cost $ 882,079, according to Sports Business Magazine.
Even more money than most of us regular people can understand, but a little less than that coveted SUPER BOWL slot.
Meanwhile, if we take a look at the first Super Bowl in the 1960s, those advertising points were $ 37,500. If you adjust that for inflation, it is approximately $ 360,000 in today's money. The Super Bowl ads did not reach the million dollars until 1995. That year they recorded $ 1.15 million for a 30 -second AD place.
The cost has continued to increase over the years, but the largest cost in the cost was between 2021 and 2022 when the price went from $ 5.5 million to $ 6.5 million for a 30 second place.
You may wonder if it is worth throwing so much money for 30 seconds of air time. Note that the price of these advertising points does not yet take into account the additional costs of production and talent.
According to the research of the School of Administration of the University of Minnesota Carlson, the reward of these ads is not immediate. While brands tend to see an immediate impulse in clicks and traffic of the website, sales take time to arrive. It is definitely a long game in terms of brand recognition.
Some of the most memorable commercials of all time have initially issued during the Super Bowl. Apple (AAPL) The “1984” commercial was a fairly large risk, with a dystopic future in which no one could think for themselves. It was considered so risky, in fact, that Apple's board tried to avoid transmitting. But well, we are still talking about that today more than 40 years later, so it seems that it worked.
Pepsi (ENERGY) He has had some Ultra MEMORABLE Super Bowl Commercials over the years, including his 2004 announcement with Beyoncé, Britney Spears and Pink, dresses as Roman gladiators, singing “We Will Rock You” in the Royal Coliseum.
At the end of the day, if the recognition of the brand is its goal, then you are sure that you will get many ocular balloons with an advertising place of the Super Bowl.
The 2024 Super Bowl was the most watched television program throughout history. Nielsen's classifications showed that the Super Bowl saw 210 million viewers in 2024. We can thank Taylor's Swift effect for that.
Will the numbers be even better in 2025? Time will say it, but Taylor Swift is expected to encourage her boyfriend Travis Kelce in the stands once again, the probabilities look good for those qualifications of Nielsen.
Look Icymi this week:
- 1 million Americans are about to obtain a reimbursement of surprise taxes
- The Fed rate pause could mean problems for the economy of the United States
- UPS paid a great price for his amazon deliveries
- Trump EV's policy will have unexpected consequences beyond cars
