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- stellar (New York Stock Exchange: STLA) became the last of the big three Detroit automakers that opted not to advertise in this year's Super Bowl.
- ford (New York Stock Exchange:F) said it would not buy Super Bowl airtime in early 2021 to focus ad spending. instead, in regional markets.
- General Motors (New York Stock Exchange:GM) followed up with an announcement in November 2023 in which the company said it is striving to align media strategies with business priorities.
- Stellantis (STLA) cited a challenging US auto market for the decision.
- Stellantis (STLA), Ford (F), and GM (GM) were hit by a costly autoworker strike this year. GM ( GM ) reported an adjusted EBIT impact from the strike of $1.1 billion, while Ford ( F ) expects $1.7 billion in strike-related earnings losses.
- Paramount Global's (PARA) CBS, which will air the Super Bowl in February, sold out nearly all of its ads for the broadcast in early November. Variety reported, at up to $7 million per 30-second ad.
- During an analyst call in October cited by ReutersStellantis (STLA) CFO Natalie Knight said the company would “look at everything” regarding cost cuts and look at “big moves” to offset losses associated with the strike.
- Stellantis Stock (STLA) closed more than 1% higher on Friday.
