NEWSLETTER
Since he assumed the role of CEO of Starbucks, Brian Niccol has emphasized the need to bring the company to its roots focusing on central products, personalizing the experience of the cafeteria as it did before and avoiding price increases.
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In the last quarters before Niccol's arrival, the company had been fighting with a decrease in continuous sales and slower store trafficking, which threatened the health of their finances.
Niccol developed an response plan to reverse these decreases and return the business to growth. The plan aims to improve the general experience of customers redesigning stores, optimizing efficiency, prioritizing coffee quality and simplifying their menu to prevent prices from rising in 2025.
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Since announced its growth plan, the company has made many changes internally and externally to achieve its objectives. However, this last change was one that was a surprise for many.
Starbucks imposes a new clothing code in all its baristas in North American stores
Starbucks (Astonishment) It has just imposed a New clothing code In its baristas in all North America stores, which will enter into force as of May 12. This marks the first time the company updates its clothing code in almost a decade.
“The most defined color palette includes any shock of short manga and long -sleeve traps, with neck or shirts with long -sleeved and long -sleeved buttons and any khaki, black or blue caugura tone,” Starbucks said in the announcement.
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The company states that this change was made to improve its iconic green apron by simplifying color options and allowing baristas to concentrate on making drinks and connect with customers. It also creates a feeling of familiarity with the brand, since it has been the Starbucks signature symbol for several decades.
“Our partners are the face of our brand, and our iconic green apron has always been a special part of what makes us unique. Since 1987, the green apron has been the Starbucks Coffee Company symbol, which represents the hundreds of thousands of retail partners in North America who connect with customers every day,” Starbucks said in the announcement.
To help baristas to adhere to the new clothing code, Starbucks will produce a new t -shirts with the company's brand and will provide their employees with two pieces at no cost.
Starbucks changes its clothing code for the first time in almost a decade
Before this year's announcement, Starbucks last updated its clothing code in 2016. The company eliminated stricter rules that limited the personal style of employees and, on the other hand, allowed them more freedom of self -expression with their appearance.
Starbucks eliminated policies such as “only natural hair color” and “without visible tattoos,” loosen its areset requirements and allowed a wider colored range to be used.
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However, as Niccol has declared several times: “This has returned to the core of what makes Starbucks a unique experience.” It could mean that more changes will be made this year and, hopefully, the possible return of some of the nostalgic merchandislán of Starbucks.
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