© Reuters.
FORT LAUDERDALE – Splash Beverage Group, Inc. (NYSE American: SBEV), a company that manages a variety of beverage brands, has announced a distribution partnership with Armada Distributing to enhance its presence in Oklahoma. This strategic move aims to increase the availability and market penetration of the company's alcoholic and non-alcoholic beverages, including SALT naturally flavored tequila, Copa di Vino individual wines, Pulpoloco sangrias and TapouT cognitive energy drink.
The collaboration, set to launch in the first quarter of 2024, will leverage Armada's extensive network and dedicated 25-person sales team to distribute Splash Beverage products across the state. Bill Meissner, president and chief marketing officer of Splash, commented: ““This partnership underscores our commitment to expanding and enhancing our distribution network and providing consumers with convenient access to our premium beverage offerings.”
Robert Nistico, CEO of Splash Beverage, added: “The long road to coast-to-coast availability takes time, and each announcement is a piece of the national distribution puzzle. “This process is critical and over time generates significant revenue.”
This expansion is part of Splash Beverage's broader growth strategy, which involves not only building on its existing portfolio but also acquiring and accelerating other brands with high visibility or innovative products.
Splash Beverage Group has a growing collection of beverage brands that satisfy a variety of tastes and preferences.
The information provided is based on a press release from Splash Beverage Group, Inc.
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