Southwest Airlines LUV has gone out of its way to apologize to its customers for the completely predictable crash that basically shut it down for the Christmas travel rush. The airline belatedly agreed to pay some travelers the costs they incurred when flights were canceled and promised to address their problems.
CEO Bob Jordan said all the right things in a January 17 statement that laid out a slew of improvements the airline plans to make.
“Southwest has a long history of innovation and continuous improvement. We currently have a budget to spend more than $1 billion of our annual operating plan on investments, upgrades, and maintenance of our IT systems. The recent disruption will accelerate our plans to improve our processes and technology as we continue to focus on adding capabilities to bring rapid improvements to you, our valued customers,” he shared.