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Sure, the Consumer Electronics Show starts next week in Las Vegas, but Samsung is already aiming for an event of its own… and it's focused on mobile devices.
Mark your calendars for January 17, 2024 at 1 pm ET (10 am PT), as Samsung announced its first Galaxy Unpacked event of the year. A little earlier this year (last year was February 1), the 2024 event will be streamed online via YouTube for everyone to see, and there will be an in-person presentation of new devices for invited members of the press in California.
In typical Samsung fashion, this is likely the “Galaxy S” launch event, where the tech giant will unveil the successors to the Galaxy S23 family. We'll unpack the invitation and accompany the teaser video below, but it wouldn't be a Galaxy Unpacked event without a pre-booking agreement.
How to pre-order before Samsung's Galaxy Unpacked on January 17
You can unlock $50 off anything Samsung introduces (cough cough, probably the Galaxy S24 line) by simply signing up with your name and email here. It is not a commitment to buy anything; It will only leave you in a better place if you are interested when the news is officially published. For those who are eagerly awaiting what Samsung will present, it is also worth mentioning that they will be the first in line to rate it.
Pre-orders are open on Samsung's site here, under the brand name “The Next Galaxy”, and will run until the end of the day on January 16, the day before Galaxy Unpacked.
Last year, for the first Galaxy Unpacked of 2023, Samsung introduced several devices, from the Galaxy S23 Ultra to the new Galaxy Book laptops. However, by 2024 we expect a singular focus on the Galaxy S line of smartphones.
The invitation's graphic also makes us think about this, considering its three golden star-shaped objects that appear to be made of titanium. That makes us think of Galaxy S24, Galaxy S24+ and Galaxy S24 Ultra. And it makes sense since Samsung historically updates its main line of non-foldable smartphones in the winter to spring period. It's a little early for new foldable phones, as Samsung unveiled them in August at a Galaxy Unpacked event held in Seoul.
You can expect them to be faster thanks to a new Qualcomm Snapdragon processor designed for the Samsung Galaxy. Since the teaser video directly names and shows “Galaxy ai“, we expect a number of features under that umbrella. It probably means some new camera features that further improve shooting modes and new features built into every aspect of the phone.
From that perspective, it could level the playing field with Google's Pixel 8 and Pixel 8 Pro, and we're eager to see how Samsung integrates them with the S-Pen, the complementary stylus found on the Galaxy S Ultra models. . Considering that Apple opted for titanium with the iPhone 15 Pro family, it will be interesting to see if Samsung also opts for this material.
Either way, you can expect Samsung's next generation of Galaxy S smartphones with fast performance, excellent cameras, and maybe even a surprise feature or two under the “Galaxy ai” feature.
We'll know for sure what Samsung has in store on January 17 as TheStreet will be reporting live, so check back then. And in the meantime, you can pre-order the next Samsung Galaxy here to get that $50 discount.
