Earlier this year, Princess Cruises elevated the high-end wine and spirits experience for guests sailing on its ships with the launch of its Love Line Premium Liquors collection. Featuring sophisticated spirits from celebrity-owned alcohol brands, the exclusive line was selected to enhance the elegance found on all Princess cruises.
Love Line Premium Liquors first debuted on the cruise line's newest ship, Sun Princess, before rolling out to the entire fleet in summer 2024. Highlights of the premium spirits collection include Voli 305 Vodka by Pitbull, Love Prosecco by artist Romero Britto and Melarosa Sauvignon Blanc, Red Blend and Cabernet Sauvignon wines by country music star Jason Aldean.
Related: Princess Cruises adds a new 'Love Boat' to its US fleet
Since its launch, the collection has expanded to include even more celebrity-owned spirits, such as actor-director Liev Schreiber's award-winning Sláinte Irish Whiskey and Camila and Matthew McConaughey's Pants organic tequila.
Now, the cruise line is upgrading the collection's soft drink options with the addition of Betty Booze and Betty Buzz, founded by actor and entrepreneur Blake Lively.
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Image source: Princess Cruises
Blake Lively brings reduced alcohol options to Princess'
Betty Booze and Betty Buzz, added to the Love Line Premium Liquors collection to better meet modern, healthy and active lifestyle preferences, offer a variety of low-calorie sparkling beverages made with simple, high-quality ingredients. lively founded Betty Booze and Betty Buzz with the simple idea that what we drink should have the same taste standards as the food we eat.
Betty Buzz is a range of premium, gluten-free and alcohol-free sparkling sodas and mixers made with clean ingredients. Betty Booze is a line of canned, low-alcohol, ready-to-drink sparkling cocktails.
Related: Princess Cruises Makes Another Key Change to Adult Beverages
Betty Booze and Betty Buzz beverages offered at Love Line Premium Liquors will include:
- Betty Booze Sparkling Bourbon with Peach, Honey and Mint
- Betty Booze Sparkling Tequila with Lime Shiso
- Betty Booze Sparkling Tequila with Smoked Pineapple
- Betty Buzz Lemon Lime Sparkling
- Betty Buzz Meyer Lemon
- Betty Buzz Sparkling Grapefruit
- Betty Buzz Ginger Beer
“Blake's commitment to delivering high-quality beverages with the cleanest ingredients matches our passion for providing our guests with the highest quality experiences based on passion, creativity and authenticity,” said John Padgett, president of Princess Cruises.
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Betty Booze and Betty Buzz will launch on all 16 ships in the Princess Cruises fleet over the coming months. “Love Line Premium Spirits” offerings are included in the cruise line's Princess Plus and Princess Premier cruise packages.
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