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In recent years, the demand for alcoholic beverages has decreased, which causes a decrease in sales for companies that have created empires thanks to this vice.
The alcoholic beverage market in difficulties has led companies to expand their product offer to attract sober and sober customers as younger generations have become more aware of their personal health, which increases the demand for non -alcoholic beverages more than ever.
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What has grown even more popular are the emerging healthier soda alternatives, which have interrupted the traditional soda market as never before. Even the main companies such as Pepsico have reported negative income due to a slowdown in the US market, which used to be among its most profitable customers.
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Although the traditional soft drink market faces a decrease, companies that were once new companies, such as Olipop, Poppi and Culture Pop, have grown to astronomical numbers in a matter of a few years, something that even the most veteran competitors do not They were able to achieve after decades of existence.
Olipop becomes a company of one billion dollars in less than seven years
Although Olipop launched only seven years ago with an initial investment of $ 100K, it has reached an assessment of $ 1.85 billion with profits of around $ 50 million.
Olipop is a brilliant probiotic drink that is marketed as a healthier alternative to traditional soft drinks full of sugar by imitating their flavor and bubbling sensation, while less harmful to the intestine of consumers.
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The Olipop formula consists of ingredients based on plants, vegans, without ogm and gluten without sacrificing the taste. Its colorful packaging, with fun and youthful designs, also easily distinguishes and captivates people's attention.
Olipop is sold in some of the largest retailers, including Walmart (WMT) Aim (TGT) Comprehensive foods (AMZN) and Kroger (KR) pointing to buyers who choose the brand as their favorite drinks and their new buyers who have begun to consume carbonated soft drinks due to Olipop.
Olipop develops a timely marketing strategy around social networks.
Although it is a fairly new company, Olipop's success story did not happen overnight.
In 2020, during the Covid-19 pandemic peak, Olipop made a strategic commercial movement using social networks such as its main marketing tactics, specifically Tiktok, which was booming at that time.
The company's relatable and emotional content, together with the Tiktok algorithm, made it viral on the video platform shortly in a matter of months. He quickly resonated with Millennials, Gen Zers and health enthusiasts, which the majority of Olipop consumers understand.
As it grew in popularity, Olipop began to associate with other Tiktok creators with pre -established communities to expand its brand consciousness, taking advantage of immense organic and sustainable growth.
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Olipop has not only formed associations with influential people in social networks, but has also captivated the celebrities of Hollywood list A to invest in the company, including the Jonas Brothers, Priyanka Chopra, Gweneth Paltrow, Camila Cabello and Logic .
Olipop has won so much traction over the years that even the former pepsic (ENERGY) The CEO Indra Nooyi and her husband have a participation in the company. This shows the powerful impact that can have strong fundamental values, a great marketing strategy and highlights in the growth of a company.
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