Netflix has decided to change lanes and try something new. The media conglomerate offers its customers the opportunity to purchase items in physical stores based on its most popular programs. the company is shop-and-eat-in-2025?cmpid%3D=socialflow-twitter-tech&leadSource=uverify%20wall&sref=10lNAhZ9″>planning to launch the effort called Netflix House in 2025, where a series of stores in multiple locations will provide customers with this opportunity.
The stores will have a host of features in addition to retail including selling clothing, mugs and other TV-inspired items. Dinner parties, art installations and live events are also part of the mix and will also be inspired by hit Netflix shows. The company plans to launch the first two initial locations in the US in less than two years and then expand by opening stores around the world. One of the features of the first two locations will include an obstacle course from the hit 2021 show “Squid Game.”
Related: “We normally have a lot of competition for our shows,” Burns said.
Netflix CEO Ted Sarandos expects fans of the company’s hit TV shows to visit stores quite frequently.
“Don’t consider it like Disneyland. (It’s) something you could go to a couple of times a month, not just once every two years,” Sarandos said during the Bloomberg Screentime conference.
Netflix’s unexpected move comes after it opened a pop-up restaurant Netflix Bites in June of this summer in Los Angeles and that it was going to last three months. The store allowed customers to receive dishes prepared by chefs who had appeared on popular food-related Netflix shows. Some of the chefs included Curtis Stone from “Iron Chef: Quest for an Iron Legend,” Ann Kimm, who was on “Chef’s Table: Pizza,” and Jacques Torres from the show “Nailed It!”
The effort to interact with customers in person also comes amid a recent report that teenagers in the United States watch YouTube more than Netflix. TO survey A study by investment bank Piper Sandler found that teenagers spend 29.1% of their daily video consumption time on YouTube and 28.7% watching Netflix. This is the first time YouTube has beaten Netflix in this category, showing that competition for the streaming giant has intensified. This could explain why Netflix is pushing efforts to engage with audiences in person that include activities that attract younger fans.
