Katrina Wittkamp
Food companies continue to target consumers taking weight loss medications with new options that may align with their goals.
Nestlé (OTCPK:NSRGY) announced Tuesday that it will launch Vital Pursuit, which was described as a frozen product rich in fiber and protein. Line of food bowls that aims to help people taking GLP-1 weight loss medications. The company said Vital Pursuit products are high in protein, are a good source of fiber, contain essential nutrients and are in portions aligned with the expected appetite of someone taking weight loss medications.
The Vital Pursuit brand will be available in stores in the fourth quarter and 12 different products are expected to be presented.
“Over the past few years, we have been expanding the options in our meal portfolio to address consumers' eating habits and, as the market evolves, we will continue to expand Vital Pursuit with more product formats for our consumers,” the company highlighted. .
Food makers such as Conagra Brands (CAG), WK Kellogg (KLG), Kraft Heinz (KHC), Campbell Soup (CPB) and General Mills (GIS) have been confident this year that they can adapt to the disruption of weight loss drugs. of weight. which is expected to continue growing. In particular, the industry has pointed to data showing that consumption of healthy frozen meals increased by a notable amount among people taking weight-loss medications, even as consumption in some snack and dessert categories has declined.
