NEWSLETTER
After almost eight and a half decades of being the favorite fast food chain of the United States, McDonald's has been fighting with a slowdown in sales in the middle of an E. coli outbreak that caused a massive retreat from one of its menu elements more popular.
The company has also been receiving continuous reaction and boycott due to its price increases, recent changes in its DEI practices and several other social problems.
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According to the fourth quarter of McDonald's Profit report For fiscal year 2024, global comparable sales increased 0.4% compared to the previous year.
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However, comparable sales in the United States fell 1.4%, the largest sales fall in almost five years, which is worrisome since the United States used to be among the most profitable markets of the fast food giant.
The fast food giant has been desperately looking for ways to return to the hearts of its US clients as it was. After months of rain of ideas, McDonald's made a surprising announcement that his fans have been waiting to listen for almost a decade.
McDonald's prioritizes its chicken -based menu elements due to customer demand
The McDonald's snack envelope was presented throughout the country in 2006 and became one of the most beloved articles by customers. However, after employees expressed how complicated the menu element was, causing longer waiting times in orders, the company finally decided to suspend it in 2016 since it began to become a financial burden and that requires a lot of time in The fast food chain.
After several years of customers who begged McDonald's to return this favorite fans food, later returned to selected locations in the United States for a limited time in 2020.
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Although incredibly popular among consumers, the envelope of snacks finally disappeared from the McDonald's menu once again by the end of that year and has not been seen since then, until now.
In 2023, as fast food chains focused on chicken, such as Raising Cane's and Chick-Fil-A they gained traction in the industry, McDonald's announced that it would change their approach to the elements of the chicken-based menu and caused the possible return of the Infamous Wrapping snack.
The following year, the fast food giant began trying the McCrispy chicken strips in locations selected in North Carolina. He also expanded his McCrispy Chickn menu line, fulfilling his promise to increase his focus on chicken offers.
McDonald's announces the return of a fans' favorite chicken menu element
During his last Profit call Monday, McDonald's (MCD) He announced that he will return the popular involvement of snacks to his menu along with other chicken -centered offers.
“We are excited about the important opportunity we see within our chicken portfolio and we see the potential to add another chicken market share point at the end of 2026,” said the McDonald's CEO, Chris Kempczinski. “This year, there is incredible energy for the return of snack wraps in the United States, along with some other markets,” he added.
The fast food giant also announced that it will continue to deploy the MCCrispy, which is now in more than 70 markets, to make it available to almost all markets at the end of 2025.
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In addition to returning the snack wraps, McDonald's is relating the McCrispy chicken strips, a key ingredient in the engagement wrapping, and will continue to offer the Big Mac chicken as a limited time offer.
Although the company did not specify when McDonald's will officially add the envelope of snacks and the McCrispy chicken strips, they will be available in most American places in McDonald's at the end of 2026.
The company also made fun of the plans to launch the snack wrap and the McCrispy chicken strips in other markets in addition to the US. UU., But did not reveal which international locations add chicken items to its menu.
However, McDonald's said that in 2024, the Big Mac chicken helped to cultivate Chickn's market share in France and the United States, which makes France a possible international market for chicken items, since they have proven profitable .
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