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At the end of 2024, Jetblue Airways (Jblu) He revealed that he was looking to convert certain ranks into his smallest airbus (EADSF) Aircraft in a higher rates class similar to the premium economy in other airlines.
Since the executive class jetblue is executed on selected flights to the mischievous and international field on the largest A321 plane is called MINT, the natural monitoring would be to call the new “junior” or “mini mint” seats. When announcing the news, the president of Jetblue, Marty St. George, said that this was what the executives began to call the new section internally when they explored the idea.
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The new feature will not be called Junior Mint
But despite the playful nature of such name, the New York -based airline has no plans to turn it into the officer. In an interview, St. George told The Street that this will definitely not be what the new class of tariffs will be called when it is launched in 2026, and not only because of the registered trademark problems that will arise given the name of the classic candy candy.
“It will be launched next year and will not be called Junior Mint,” said St. George. “It will not be called mini mint. That is good for internal use, but it is not the correct name (for the new product).”
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Jetblue launched Mint in 2014; The executive class offer offers backgrounds to travelers on longer flights. While St. George would not reveal more details about how the new product would look, the standard for the premium economy in most airlines is to have armchair style seats, as well as certain advantages such as early shipment and free Wi-Fi in flight.
In a previous memorandum sent to Jetblue employees, the airline said that the new seats would be “two for two with more leg space and a deeper reclining.”
In addition to wanting to avoid the implications less than snacks, St. George said that any assigned name would need to present luxury connotations and not have customers who know the term mint.
Veronika Bondarenko
Not all Jetblue passengers know about the mint
“You have to know what Mint is,” said St. George more. “We know Mint very well, but (for the average traveler) it must be a two -step education process on how we have the main first class product and another product that we are going to call something else.”
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Looking to the future, Jetblue also recently announced an important renewal of its terminal at the John F. Kennedy International Airport in New York.
Terminal five of the airport, which was opened specifically for the New York -based airline in 2008, will get 40 new food places and other places among which will be the classic New York chains like Shake Shack (Shake) Serafina, Eataly, Leon's Bives and halal types.
The $ 19 billion project will also transform the seat area around the doors into a green atrium in the style of the park full of trees and pots.
“Create a unique sense of New York in JFK through the additions of local iconic concessions, art and design will make this terminal a memorable part of the client's trip through our region,” said the executive director of the Port Authority, Rick Cotton, in a statement.
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