Elon Musk can’t be too happy about this.
Tesla CEO Elon Musk may not be happy to see the Kansas City Chiefs take on the Philadelphia Eagles in Super Bowl LVII if he sees The Dawn Project commercial attacking Tesla’s entire self-driving platform and calling for its ban.
The Dawn Project, whose motto is “Making computers safe for humanity”by making security-critical software systems unhackable, takes on Tesla (TSLA) – Get a free reporthead-on with a Super Bowl ad during the game’s broadcast on Fox TV, claiming that Tesla’s fully self-driving feature is “putting the public at risk with its misleading marketing and woefully inept engineering” and suggesting that it should be banned from immediate.
The Super Bowl ad contains video of seven different traffic violations a Tesla commits, presumably using full autonomous driving, including some that could have deadly outcomes.
Tesla goes wild in a Project Dawn video
“Tesla Full Self-Driving will hit a child at a school crosswalk, swerve into oncoming traffic, hit a baby in a stroller, run right past stopped school buses, ignore keep-out signs and you’ll even drive on the wrong side of the road,” the commercial proclaims. “Tesla’s full self-driving is endangering the public with misleading marketing and woefully inept engineering.”
These sequences show a children’s test dummy being struck by a Tesla at a crosswalk, a Tesla swerving into oncoming traffic, a Tesla running over a stroller on a street, passing a school bus with its auto stop sign, driving through “Do Not Enter”, driving on the wrong side of the road and it shows a test dummy crossing a street with a Tesla some distance away and then the car fails to stop and hits the dummy.
However, viewers should assume that Tesla is using full autonomous driving, as there is nothing in the video to show that the FSD system was activated and working at the time the video was playing.
“Ninety percent agree this should be banned immediately,” the ad says, but does not indicate which poll the 90% agree is based on.
The video ends with a call to the National Highway Traffic Safety Administration in bold white capital letters, Why is NHTSA allowing Tesla full autonomous driving?
