The legendary Ford Mustang (F) celebrates its 60th birthday this year and, amidst fanfare and celebration, the Blue Oval opens the order book for one of its most anticipated models to date.
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Introduced in August 2023, the Ford Mustang GTD is the fastest and most extreme version of the original pony car. With race-inspired features on the GT3 and an estimated price near $325,000, Ford is making sure its supercar isn't going to be shown off like anyone else with the amount of cash to buy one.
From now until May 20, interested parties residing in the United States and Canada looking to have a Mustang GTD in their garage can apply on the Ford website for the opportunity to buy one.
However, this isn't just any registration form, nor a $500 reservation for an upcoming Tesla: Ford is vetting its applicants like it's an Ivy League school and making sure the GTD is owned by the best and brightest. dedicated owners.
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The first steps of the process are quite simple; Applicants create an account by entering an email address that you check daily, as well as a secure password. Once this is done, applicants will need to provide their home address and phone numbers.
However, the next steps are where things really start to get personal, as the automaker would like to know everything you do with cars in a section called “Tell us about yourself.”
In this section, Ford asks its applicants if they are, or were, owners of a Ford Mustang, and/or Ford or Lincoln owners in general. They also ask applicants if they are actively involved in the motorsports community or if they own “similar performance vehicles from other manufacturers.”
The Blue Oval also asks applicants if they use any of Ford Pro's fleet vehicles or services or if they use Ford vehicles in a way “related to charitable activities.” In addition, they also ask if applicants consider themselves “an influencer of public opinion” or a car collector.
For some extra points, applicants are encouraged to complete a section called “your style.” Here the automaker extends a hand and allows applicants to express their interest in the Mustang GTD.
Here, they ask applicants to film and upload to YouTube or Vimeo a 60-second video of themselves telling Ford why they “would be a good Ford Mustang GTD owner.” Additionally, they also ask applicants for links to relevant online content that they believe would help them consider their application.
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There are good reasons why Ford should put applicants through such trouble. Similar to the resale market for sneakers, 'limited edition' or promoted cars like Tesla's Cybertruck. (TSLA) They are prime targets for resellers, even if there are resale clauses and they are desired more for their monetary value than for the car's capabilities or its fun factor.
As stated in the application questions, the Blue Oval wants Mustang GTD owners to get the most enjoyment out of their Mustang GTD by driving it, creating online content that showcases its cool features, and taking it to local car shows.
Despite its limited production of between 1,000 and 2,000 cars, the lucky few will be able to experience the closest thing to a real racing car. The GTD features an 800-horsepower 5.2-liter supercharged V8, active suspension, and a racing body kit with a massive rear spoiler—not bad for its seemingly high price.
Ford says it will open applications to customers in Mexico, Europe and the Middle East in June, and that North American GTDs will begin production in late 2024 or 2025.
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