The Tesla CEO touts the electric vehicle maker’s first pickup/truck daily.
Elon Musk is a marketing genius.
In addition to his roles as CEO and chief engineer, he is also the best seller for the products and services his companies develop.
Until recently, Tesla (TSLA) – Get a free reportfor example, it did not advertise in the media, allowing the Austin, Texas-based automaker to make significant savings like rivals General Motors. (GM) – Get a free reportford (F) – Get a free reportspend millions of dollars to extol the merits of their vehicles.
The company can afford this zero-ads strategy because it has Musk and his millions of followers. The billionaire has created a mystique around the maker of the Model Y SUV to the point that consumers equate any electric vehicle with Tesla. Model 3, Model Y and Model S are now part of the language and vocabulary of electric vehicle buyers.
Musk’s strength, whose tweets are regularly covered by the media and liked by millions of Twitter users, is creating excitement around a product or service and announcing crazy goals about it. Therefore, it causes strong reactions. But above all, it keeps the buzz around the product or service.
Keep the excitement around the Cybertruck
He is in the process of implementing this successful strategy for the highly anticipated Cybertruck, the first pickup/truck developed by Tesla. Production of this futuristically designed vehicle is scheduled to begin at the end of this year after delays.
Musk has chosen to feed the expectation by distilling drop by drop, and almost daily, information about the Cybertruck. In recent days, the capricious businessman has pointed out, for example, that the Cybertruck is “incredible” and his favorite vehicle. And that he was going to drive it every day.
He confirmed that the shape of the mirrors will be triangular. He also said the Cybertruck will come with Tesla’s “Hardware 4” fully autonomous computer, the company’s advanced driver assistance system. The main difference between Hardware 3 and Hardware 4 is in security, Musk told analysts on January 25.
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Again just revealed a new feature: the Cybertruck will have a red light bar, he said on February 4.
“The production will have a red light bar,” he said.
The billionaire explained above all that the Cybertruck is the vehicle that cost Tesla the most to manufacture. These revelations were made during threads on Twitter.
“A very difficult car to build as it doesn’t look like any other,” he told a Tesla fan who had posted a video of the Cybertruck. “But, as stated publicly, Cybertruck production begins this year.”
competition
The Tesla Cybertruck was unveiled at a promotional event in Los Angeles in November 2019. Musk said at the time that it had been “influenced in part by ‘The Spy Who Loved Me'” and the Lotus Esprit S1 amphibian featured in the Tesla Cybertruck. James Bond from 1977. .
The vehicle has also been described as something out of the movies “Mad Max” and “Blade Runner.”
The Cybertruck promises up to 500 miles of electric range, a maximum towing rating of 14,000 pounds, and a base price of less than $40,000. Buyers will also have to add the Tesla Full Self-Driving driver-assist system for $15,000.
It will mark Tesla’s foray into the most profitable segment of the auto industry, namely vans/trucks. Musk is aware that Tesla cannot miss the debut of the Cybertruck, which will be in direct competition with the Ford F-150 Lightning, the electric version of the iconic F-150 pickup, America’s best-selling vehicle for many decades. .
In addition to the F-150 Lightning, the Cybertruck will also take on the Rivian (RIVN) – Get a free reportR1T and probably the electric version of General Motors’ Chevrolet Silverado pickup (GM) – Get a free report.
